Welcome to what I sincerely hope will be a book that will transform your business. You will not find a lot of classroom theory, business philosophy, or platitudes about what it takes to have happy customers and grow your business. Instead, you will find authentic stories, actual examples, and real-world truths from somebody who has worked the front lines in business for more than twenty-five years in retail, franchise management, association management, and for nearly ten years running my own businesses.
What I’m going to urge you to do in your business has produced dramatic results, not only for my own businesses, but also for my previous employers. As the title indicates, this book is about one thing—getting more customers, keeping them longer, selling them more of your products and services, and getting them to refer more new customers to you.
I guarantee that some of what I suggest will require a mindset shift, a small mindset shift for some, and a major overhaul for others! But I also know from nearly thirty years’ experience that this stuff truly works. I’ve seen it work successfully many times, for myself and others.
Yes! Finally! An easy-to-read, easier-to-apply handbook on keeping your clients around for the long haul! Jim’s done it! You can throw money at list-building, Web site traffic, lead generation, and mass-marketing all day long, but unless you can make that client relationship sticky, – you are burning money! The visual of retention as the plug in your leaky bucket is priceless and valid for any business model. –Carrie Wilkerson – The Barefoot Executive<br /><br />As the world of marketing and business continues to accelerate at a dizzying rate with more technology, more must-have gadgets, and more newfangled things you must be doing, Jim Palmer takes an appropriate pause and gives the reader a look at what truly helps build a sustainable business – strong customer retention strategies. Kudos to Jim for focusing on the importance of creating a strong marketing foundation by making your customers Stick Like Glue. –Mike Capuzzi – inventor of CopyDoodlesÂ®<br /><br />If you want to know how to get your new customers to keeping buying more and more often from you for years to come then you must get and read Jim Palmers book Stick Like Glue. Jim rightly points out how very important it is to your profits to create customers that are over-the-top happy with you! Way to go Jim! –Adam Urbanski – The Marketing MentorIf you want simple, low cost and highly effective strategies to get and KEEP customers, get this book. Jim walks his talk and he’s the real deal when it comes to customer relationships and most importantly, growing the bottom line. Get this book now! –Stephanie Frank – Best Selling Author, The Accidental MillionaireJim Palmer has done it again! ANOTHER great book that’s easy to read and better than that, Jim makes it easy for you to take action! If you’re looking for a book that will help you grow your business, look no further and buy Stick Like Glue today! –Nick Nanton, The Celebrity Lawyer
About the Author
Jim Palmer is an entrepreneur, author, speaker, and coach to other entrepreneurs. Jim is the founder and president of Custom Newsletters, Inc. and is known internationally as The Newsletter Guru. For many entrepreneurs and business owners, he is the go-to resource for smart, effective strategies for maximizing customer relationships. His companies and solutions include No Hassle Newsletters, Newsletter Postcards, The Newsletter Guru s Concierge Print and Mail on Demand Service, The Newsletter Guru s Entrepreneurial Success Kit, and Super Affiliate Pages. Jim has been writing and designing newsletters for nearly thirty years for clients in just about every industry. Several years ago, one of his clients was so over-the-top happy with his newsletter and the results that he telephoned Jim and said, Jim, you are truly a newsletter guru! Jim took it as a great compliment and has been using it in his marketing ever since. Jim is a cancer survivor, has been married for thirty years, and has four grown children. He lives in Chester County, Pennsylvania with his wife, Stephanie, their cat, Linus, and their dog, Toby. Jim and Stephanie love to kayak, travel, and spend time with their family. For more resources and information on Jim, his blog, and his companies, visit TheNewsletterGuru.com.