February 2015 – Page 2 – Ken Robinson

Case studies – a salesperson’s best friend

Case studies strengthen your sales proposals

How do you turn a successfully completed project into an opportunity which could lead to further sales?

Word of Mouth is the best advertising – an ultra-effective method that you can add to your website to bring home the sales.

No matter how glib, polished and convincing your sales message, nothing beats the sales generation power of testimonials from your clients, particularly if they are professionally written in an engaging manner to be both informative and entertaining.

in Sales Techniques by Trainer Ken

Steps to following up Trade show leads

How can you convert Trade Show leads into sales when the show is over?

You are holding a handful of business cards, just a few of the leads you collected at your most recent trade show. In this report, we reveal how you can turn those leads into sales over the coming weeks.

Research shows that on average for every lead you receive at your trade show stand it takes at least 7 to 12 follow-up points of contact after the trade show before a sale is made.

in Networking by Trainer Ken

Networking Your Way To Success

How can you give yourself the edge when attending a networking function? What can you do that will differentiate you from the many business people handing out business cards?

It was a Wednesday afternoon, when I got a telephone call from a business associate inviting me to a Chamber of Commerce networking event, to be held in the Telstra shop at Westfield in Chatswood.

By the time I arrived, there were already 70 small business people mingling in small groups.

As I met my friend at the entrance to the Telstra shop, he commented on the many people swapping business cards hoping to meet someone that may lead to some new business.

My friend said, ?I hope you brought enough business cards. It will take us quite a while to work through this crowd.?

I turned to my friend and handed him a copy of my latest newsletter. I knew from experience that I needed something far more memorable and impacting than a business card when networking.

« Previous 1 2

Stick Like Glue – How to Create an Everlasting Bond with Your Customers So They Spend More, Stay Longer, and Refer More!

Kens Review - For the past four years I have been an avid viewer of Jim Palmer's weekly online Internet TV program titled "Newsletterguru tv"and his weekly podcast "Sticklike Glue Radio". Having benefited from many hours of Jim's golden pearls of wisdom I had to add this book? Stick Like Glue - to my library when he first released it. Jim is one of those authors who has experienced both the ups and downs of life and business. A two-time survivor of cancer and an entrepreneur that has faced failure to only turn it around into multiple numbers of successful businesses, this is one author that you should be following. His weekly online TV program is a quirky mix of solid sound business advice added to the backdrop of seeing Jim in his surroundings. We all knew when Jim had achieved his lifelong dream of owning a motor cruiser because week after week he filmed the TV program from the boat. But that did not matter, as over the past four years we have watched his journey as he struggled with the challenges of business and through sheer determination? came out on top. If you would like to benefit from the pearls of wisdom in this particular book, take the opportunity of buying a copy right now. This is one book you'll find hard to put down!

More info →