Monthly Archives: February 2015

Case studies – a salesperson’s best friend

Case studies strengthen your sales proposals


How do you turn a successfully completed project into an opportunity which could lead to further sales?

Word of Mouth is the best advertising – an ultra-effective method that you can add to your website to bring home the sales.

No matter how glib, polished and convincing your sales message, nothing beats the sales generation power of testimonials from your clients, particularly if they are professionally written in an engaging manner to be both informative and entertaining.

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Steps to following up Trade show leads

How can you convert Trade Show leads into sales when the show is over?

You are holding a handful of business cards, just a few of the leads you collected at your most recent trade show. In this report, we reveal how you can turn those leads into sales over the coming weeks.

Research shows that on average for every lead you receive at your trade show stand it takes at least 7 to 12 follow-up points of contact after the trade show before a sale is made.

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Networking Your Way To Success

Networking Success

How can you give yourself the edge when attending a networking function? What can you do that will differentiate you from the many business people handing out business cards?

It was a Wednesday afternoon, when I got a telephone call from a business associate inviting me to a Chamber of Commerce networking event, to be held in the Telstra shop at Westfield in Chatswood.

By the time I arrived, there were already 70 small business people mingling in small groups.

As I met my friend at the entrance to the Telstra shop, he commented on the many people swapping business cards hoping to meet someone that may lead to some new business.

My friend said, ?I hope you brought enough business cards. It will take us quite a while to work through this crowd.?

I turned to my friend and handed him a copy of my latest newsletter. I knew from experience that I needed something far more memorable and impacting than a business card when networking.

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