About This Book
This classic sales book is a must-read! If you are serious about your sales career than invest in the money to have your copy, you won't regret it!
I have been selling for the past 30 years, and I never walk out my front door without a copy of this book in my briefcase.
It is the book I have sat down and read in many a coffee shop when I feel like giving up my sales career. Read a chapter or two, and you will be ready to give your selling career one more shot.
The author Frank Bettger was a former baseball player, and he writes in such a way that you feel he is sitting right beside you motivating you to make one more sales call.
This is a classic book on fundamental sales techniques that remains sound after 60 years and dozens of printings.
Yes, some of the language is out of date (he assumes that all the sales professionals are men and all the secretaries are women or that there are even secretaries and so forth) and the dollar amounts given are made largely irrelevant by the inexorable power of inflation.
However, the principles Frank Bettger laid down in 1947 will still work for any salesperson working today.
I have a wall of sales books in my study, but when I want to get back to the basics of selling and need a good pep talk, I turn to Frank Bettger and his classic "How I Raised Myself From Failure To Success In Selling".