Case Study: In our online course you will learn how to use our testimonial marketing system that generated a client 40 appraisals in 2 weeks

The Secret to Winning Listings


  • Do you need to generate new sales appraisals?
  • Do you need to grow your rent roll?

You will have access to a ready-made library of sales and marketing tools

Having worked with hundreds of real estate salespeople, I realise that you have no time to spare. Which is why I have created a library of sales and marketing templates so that you can immediatelyapply what I'm teaching. with this course, there is no need to reinvent the wheel - everything you need is provided!

30-Day Sales & Marketing Plan

You will get the opportunity to create a tailored 30-day local sales and marketing plan using a system we have developed over the past 23 years that has been tried and tested by 400 different real estate offices.

Appraisal Presentation

You will learn how to implement a step-by-step plan to create an appraisal presentation that sells you, not just the brand you represent!

Sales scripts, dialogues & templates

You will receive all the sales scripts, dialogues and a set of templated sales letters you need to start having an impact in the local market.

Weekly Coaching for 5 weeks

At the end of each week, you will join me in our special online help-desk where you will have the opportunity to ask me for help and see how others are using the material.

In the first part of these sessions, I do a re-cap of what you learned the Monday training session.

To finish each session, I open the floor to questions. Once the webinar has been completed, I will get back to you by email to personally answer your questions.

COVID Special Offer! Enrol now SAVE $100!

Real Estate Principals share their feedback on Ken's training:

Are you struggling to list local property?

Do you have a plan to earn more?

Before you quit - you'd better read on. When you're selling real estate, you have two choices - you can complain about your lack of listings, or you can take action and start securing listings that sell fast in the current market.

You won't get anywhere if you are always complaining and applying a sales approach which is out of step with the economy. You will only make yourself feel depressed, and may soon find yourself looking for a new job.

The salespeople who decide to get better and learn how to make sales by being ahead of the market and creating opportunities win in the end. They thrive by taking action, while their colleagues wallow in self-doubt hoping that luck will come their way.

You have a choice. You can get depressed, or you can become determined and disciplined, and decide to be a great success no matter what is happening in the market. But it won't happen using the same sales approach you applied in a booming market. You need to alter your sales approach, but how?

What's the key to listing property that sells?

It would help if you approached the way you list property differently. You need vendors to price their property in line with current market expectations. Price a property correctly, and you're on your way to cashing your next commission cheque.

Last year Ken Robinson launched this five-week program which has given struggling agents across Australia and New Zealand the key to start growing sales. Ken's five-week online course shows you step-by-step how to win over vendors in a challenging market. This course helps real estate agents determined to succeed, which is why real estate Principals are recommending this course to their staff.

Principal shares why this course has been a good investment for his team

David Moppett


Ray White Coffs Harbour

David Moppett's top salesperson has become an advocate of this online course?

“When my Principal informed me that he had booked our sales team into your course, I must admit the thought of doing another course did not excite me. If it is like past courses - I thought it would most probably be a waste of time – instead, it has been a great investment,” says James Brearly.

"As I am the longest-serving consultant in the Ray White Coffs Harbour team - and over the years have been awarded "Highest individual selling agent in northern New South Wales" for five out of the last ten years - I honestly did not believe that taking two online sessions a week, for five weeks would be worth the effort. Now I am more than happy to recommend this course!

Why is James Brearley now happy to recommend this course?

“From the first lesson, the trainer, Ken Robinson, grabbed my attention,” says James Brearly.

“ You clearly understand how vendors think, and you showed us a very simple step-by-step approach to taking our past success and using those stories to Give us a clear point of difference in the marketplace.

“ You are right. It is far more powerful to share how it helped people be successful than to focus our pitch on who we are and our company’s success.

“Instead of dreading the thought of doing your course, I have enjoyed the two sessions each week and appreciated the fact that when I reached out to you for help, not only did you respond with positive suggestions but you followed up at a later stage to see if I wanted further help.

“You have given me a plan of action which I have already been able to implement.

“Unlike a lot of courses, which get you excited, but leave you wondering what to do next. I now see why you have designed this course to run over five weeks.

“ It has given all of us the time to reflect on what you’re teaching and go away and implement your techniques. Plus the weekly helpdesk on Friday has allowed us to ask your help we need it.

"Yes, I am more than happy to recommend your course, as you have demonstrated a sales and marketing system that has been proven to work for agents in both Australia and New Zealand. 

“What's more, I already started gaining benefit from your training before the course was even completed. I am now glad that my boss decided to book our team in your course.”

Senior salesperson shares why he is now an advocate of this online course

James Brearley

Why this course will help you list more local properties

The key to selling is to narrow your focus and work your local farm area. You need to become known as the local area expert. You need to take immediate action and build your brand as the 'go-to-agent' for your local market.

Vendors know they only have one chance to sell, and they are not going to list with the first agent that comes along. They want to know that you can deliver.

To position yourself as the go-to agent for your area, you need to systematically build a local profile. Most agents have no plan to achieve this. That's why this course was created. It takes the pain out of building that profile by giving you a step-by-step process and the tools necessary to grow your pipeline of potential vendors.

It would help if you started listing properties that are priced for today's market. It is no use listing a property for a price you can't deliver, hoping that you can beat the vendor down to a price that will sell. That is a recipe for building a bad reputation, but most of all it is a recipe that will have you changing careers.

This five-week online course provides you with a complete sales toolkit:

30-Day Sales & Marketing Plan

You will get the opportunity to create a tailored 30-day local sales and marketing plan using a system we have developed over the past 23 years that has been tried and tested by 400 different real estate offices.

Appraisal Presentation

You will learn how to implement a step-by-step plan to create an appraisal presentation that sells you, not just the brand your represent!

Sales scripts, dialogues & templates

You will receive all the sales scripts, dialogues and a set of templated sales letters you need to start having an impact in the local market.

Case Study: We show you how one agent generated 40 appraisals in two weeks 

A fundamental strategy we teach in this course is testimonial marketing. We not only teach you how to use testimonials in your marketing, but we show you how to obtain powerful testimonials that convince vendors to list with you instead of your competition. This approach alone can dramatically grow your business overnight.

Unfortunately, most agents collect testimonials which are no more than polite platitudes, for example: "We loved working with Bill, he was such a nice agent." There is nothing wrong with this type of testimonial, but it is nowhere near as convincing as:

"Bill sold our home for $100,000 above the reserve price. When we first signed up with him, we thought his fees were expensive. We now realise that they have been the best investment we've ever made!"

The problem for most agents is that they do not know how to go about collecting testimonials like this. The type of testimonials that convince a vendor to sign with you. What's worse is that many agents are scared to ask for testimonials in the first place. Once you learn our system, you will start gathering an arsenal of testimonials that will dramatically improve the sales power of your appraisal presentation.

When we started our real estate marketing business 23 years ago, we found ourselves having to teach our clients how to collect testimonials that made a difference. Having now worked with some 400 real estate offices it regularly surprises me that most agents have no idea where to begin when it comes to collecting testimonials that sell

To give you an idea of how powerful testimonial marketing is for growing your business, I thought I would share a case study about one of our clients. When we started working with Chris McKnoulty in 2014, like many agents, Chris hated the thought of door knocking or cold calling but needed to find listings as he opened the doors to his new real estate office in inner-Brisbane. 

Having worked as a property developer, he had made the break with successful full-time employment to establish his own real estate office. With a sales track record to be admired, Chris was leaving nothing to chance.

Below is a newsletter sharing how Chris McKnoulty letterbox dropped 2500 newsletters Ken wrote that generated 40 appraisals in two weeks.

Unfortunately, many agents make the big mistake of trying to justify their fees by using a logical argument. We have to charge that much money to cover our advertising etc.

Vendors don't care about your advertising costs. What they want to know is what they are going get out of it.

People may not want to pay for your advertising, but they will spend extra if you can give them evidence that you sold a home like theirs for an additional $100,000 in two weeks!

Once you understand this approach, it will completely change the way you carry out your appraisal presentations.

To make it easier for you, we take the guesswork out of creating a powerful appraisal presentation by providing you with a complete appraisal presentation script that you can adapt to your situation.

Below is a recommendation Chris gave me on Linkedin and another recommendation from one of Brisbane's leading real estate agents.



Raine & Horne, Young

“This is what we should all be doing...."

"Ken takes what we should all be doing and gives you a simple step-by-step program to make it happen quick smart.

"He guides you each week with the Help-desks. Why more of us aren’t doing what he teaches is a real shame – as it just makes sense.

"I will never forget the cold call I took from Ken that had me signing up for his 12 month marketing program in under 45 minutes.

"I have sales people cold calling me everyday and the different approach Ken took to selling made the decision to take this course - any easy one! "

Darren James

Branch Manager,


"Salesperson should do this course…"

“Every sales person should do this course. I sent a 30 year sales veteran from my team and the course totally reinvigorated him to connect with his database and build upon his past success.

"Ken teaches a sound approach we all need to apply. I have personally experienced his sales approach first hand. After Ken cold called me and the following day gave me a 30 minute pitch - I gave Ken a credit card payment for $4620.00 - that was within our first meeting.

"Ken knows how to structure a compelling pitch which is why my staff have done Ken’s course. I will be sending more sales people to this course now that I know the course is worth the investment!”


Principal - Edge Real Estate

Wkatane, New Zealand

“This course gives you the tools to get new listings..."

"We have been using Ken's marketing system for three months which has produced new listings which have led to sales.

"When his course became available we knew his methods worked and have learned a great deal over the past five weeks - I am happy to recommend this course.

"I had no problem booking into this course, as I experienced Ken's selling method when he cold called me and over the phone sold me a $9,720.00 program in that first call."

John Glover

Barfoot & Thompson Browns Bay, Auckland, NZ

"Ken has given me a new set of tools..."

“Having completed Ken's course, I have followed his lead and I am now finding his approach to using testimonials is helping me with my appraisal presentations. He has shown me how to use my past success to win vendors over in presentations,

“I have even teamed up with a young sales lady and together - using Ken's approach - we have started door-knocking our local area,

Len Pemberton

Professionals Rotorua, NZ

“I now have a new approach to generating listings..."

““Having worked in my market for over 30 years, I now have a new approach that will build upon my past success.

We are all looking for that point of difference – Ken has shown me that I offer a point of difference to my clients and has taught me a simple approach to capitalise on it in my market."

Mal MacElvanna

Barfoot & Thompson Royal Oak, Auckland, NZ

"Ken has taught me an invaluable approach..."

“I have been successfully selling real estate for 25 years.

"In the past weeks, Ken has taught me an invaluable approach to capitalising on my success so that I win more listings.

"I have really enjoyed the sessions and found Ken to be available willing to help me get the most from our course."

Secret to Winning Listings Course Outline


Module 1: How to think like a Vendor

Put yourself in the shoes of a vendor and take a long in-depth long look at what really motivates a prospect to sign with one sales agent over another. This step is really important - it is the key to knowing how to approach a vendor wary of signing with just any agent.

So often having worked as a sales agent for many years, you can become so focused on what you want to get across, that you sound no different to your competitors down the street.

  • You will learn the Vendor’s mind-set
  • You will learn how Vendors want to be convinced you’re the right Sales agent
  • You will learn what is wrong with your current approach and what steps need to be taken to improve the way you approach a vendor considering your office.


Module 2: Why Vendors say "NO"

It is a well-known fact that no matter what you sell, there are always negatives that make vendors hold back from signing with one sales agent over another.

Without the knowledge of why you have missed out on the sale, you will never know what to say to correct the situation and bring the vendor on board.

By the end of this course, you will have a good idea as to what these negatives are and how to tackle them.

Remember, people will always argue facts and figures, but you cannot argue with real-life experience. To give you the ammunition we need to convince a prospect, we will turn to your archive of successes and use these testimonials to back up each point you main in an Appraisal presentation.

Having gathered testimonials from former clients, I will show you how to turn this material to your advantage. Most salespeople do not realise the money they can make from a testimonial. I have received testimonials that have helped me make hundreds of thousands of dollars.

I treat each testimonial like a gold bar as they shine so brightly.

When used correctly, they have lit my way to sale after sale.

  • How to work out why your vendor is saying "NO"
  • How to ask questions that help a vendor to tell you what they are really thinking
  • How to turn a negative into a YES using testimonials.
  • What to do if all looks helpless - bring out a testimonial.


Module 3: Securing Testimonials

We live in a cynical society where vendors want more than a polished sales pitch.

They want proof that you can deliver, but most salespeople have no idea how to secure Testimonials that are convincing enough to give a vendor the confidence to sign.

In this section of the course, I am going to teach you a system I use that will gain you powerful testimonials that win business.

  • Why most testimonials fail
  • How to gain a testimonial from a vendor that wins business
  • How to use a portfolio of testimonials when presenting.
  • The types of testimonials that will help you overcome objections


Module 4: Sales Letter Templates

Having run a marketing company for over 20 years, I have a successful track record of writing sales and marketing materials that have generated millions of dollars in sales.

In this course, I will give you a simple step-by-step system for using my template letters that converts readers into buyers of your services!

If only I had had this material when I first started selling 30+ years ago - life would have been so much easier.

  • 6 Must Do Steps to BEFORE Even Writing a Word
  • 9 Crucial Elements of Headlines and Sub-headings
  • How To Build Your Credibility and Position Yourself as an Expert
  • 5 Tips on How To Get Readers to Join Your Mailing List and Stay Within Your Reach
  • How To Make Your Offer Irresistible


Module 5: Appraisal Kits

You need to think strategically about the overall look and feel of your presentation. When you are a part of a franchise group, it is a mistake to use copy-cutter presentation kits that were written by head office marketing people which are more generic by nature.

Gone are the days when you can rely on your franchise material to get you across the line. Selling is about personal relationships.

Your kit should focus on presenting local evidence as to why vendors have found value with your local team.

  • I will give you a blueprint that will help you produce a knock-out presentation that is vendor focused
  • You will learn how to order your testimonials
  • You will learn how to write a profile piece that promotes why you should be the Sales agent of choice


Module 6: Appraisal Presentation

Vendors are no different from you. We all listen to that radio station - WIIFM “What’s In It For Me”. Even though the real estate industry has pushed the idea that your ‘brand’ is all-important, in reality, all of us only sign up with a supplier if we feel they can deliver the best result.

Knowing that you have sold a property in their neighbourhood for a good return, in a timely fashion, will impress a vendor more than the fact that your franchise has offices dotted across the countryside.

You must remember that a vendor wants to know more about how you have helped someone like them successfully sell a property for an excellent rate of return. This real-life evidence is far more powerful than a marketing kit which focuses on how wonderful your brand is.

You will learn how to write a profile piece that promotes why you should be the Sales agent of choice.


Module 7: Facebook Marketing

Facebook marketing is a small investment. Why then do most agents have no idea how to use social media marketing? 

For many real estate agents, Facebook marketing is all about creating a Facebook Business Page and posting property images, with the hope that some of those images will attract potential buyers. What a waste, when Facebook offers you the opportunity to create your lead generation system.

You can use postcodes to target people in particular neighborhoods; enter them directly in locations tab and a whole lot more.

  • Learn the fundamentals of Facebook Marketing
  • We reveal how to make Facebook Ads work for you
  • We show you how to take testimonial marketing to a whole new level on Facebook.


Module 7: 30-Day Marketing Plan

We promise that you will walk away with a step-by-step blueprint that will enable you to implement what you have learned over this five-week course.

With these three elements in place, the day you complete the course, you will know what to do next. I have been successful in my business, thanks to the systems I have in place.

You too, can experience this success in your career!

The blueprint covers the following:

  • Follow these steps to set up your own marketing program.
  • Follow these steps to take a lead through to a sale.
  • How to stop a vendor rom being poached by other agents.


At the end of each week, you will join me in our unique online help-desk where you will have the opportunity to ask me for help and see how others are using the material.

In the first part of these sessions, I do a re-cap on what you learned the Monday before.

To finish each session, I open the floor to questions. Once the webinar has been completed, I will get back to you by email to personally answer your questions.

Feedback from Ken's public real estate workshops

Below are comments from a small selection of agents who have invested in my training programs. These workshops have been held in all the major capital cities of Australia. We regularly run public seminars designed to generate new business for real estate salespeople and property managers. Here are comments from some of the many people who have attended our public workshops.









About your Teacher Ken Robinson

Over the past 23 years, I have been working with over 400 real estate offices in Australia and New Zealand running a specialised marketing system that has been utilised by all the major franchise and independent groups. 

The program has been so successful that 20 offices have signed on in New Zealand and the challenging market of Western Australia, five more offices have joined our program in the past three weeks.

In the past couple of months, I started getting requests for help from individual agents and salespeople who were working for these various real estate groups. 

They were looking for a cost-effective sales and marketing program to establish themselves in their local farm area as the "Go-To Agent". They needed a D.I.Y approach that they could implement themselves. For the program to be successful, it would utilise both social media and good old fashion salesmanship. None of them had budgeted for advertising but was willing to put in the time it would take to go to the next level.

In deciding to develop this course, I remember one of these agents saying... "Ken, you have been very effective at generating listings for our office. Why don't you develop a personal marketing program for agents? Because if you do, let me know - as I will buy it."

What motivated this group of agents and salespeople, spread across Australia and New Zealand, to signup for this five-week course?

Many of these agents had over two decades of experience; in each instance, they were looking for ways to improve their foot-hold in their farm area. They were excited at the prospect of being able to develop and implement a new marketing system that would help them when listing a property.

They explained to me that they wanted a straight forward - cost-effective program that would give them a point of difference over their competitors and would help them to secure more listings. With this pressing need being expressed by so many people - I knew it was time to act.

Over several months, I evaluated what had worked over the past two decades for all my clients and put together a five-week course that is now transforming the way agents and salespeople approach the tricky process of listing a property.

That is the beauty of having worked with 400 different real estate offices. You get to see the process people use to list a property. In my office, I have thousands of different flyers and brochures my clients have used over the years. 

Every time, one of my clients sends me their Appraisal presentation kit; I ask them how they are approaching listing property and what has worked for them. It is these eighteen years of seeing how hundreds of agents have worked that has enabled me to produce such a simple but powerful course.

The course runs over ten sessions - five weeks - so that you have the time to implement the strategies and the material I will give you. Plus, it allows me the time to help you through our help-desk approach each week to make sure you implement the strategy correctly.

They explained to me that they wanted a straight forward - cost-effective program that would give them a point of difference over their competitors and would help them to secure more listings. With this pressing need being expressed by so many people - I knew it was time to act.

What results has Ken Robinson produced for his real estate clients over the past 23 years?

Our testimonial based newsletter program "Property News" has helped over 400 real estate offices across Australia and New Zealand market themselves to their local community. 

Our longest serving client is a company called Oz Combined Realty, based in Jervis Bay, Australia. They have used our monthly program over the past 14 years.

They have at last account - one hundred and twenty-seven newsletters we've produced for them on their website. Each month for the past fourteen  years, Oz Combined have printed and letterboxed dropped 20,000 newsletters to their local community. 

Why am I telling you this, I don't know about you, but I find that there are a lot of training courses on the internet produced by marketers who have no track record. 

Whereas everything I'm about to show you in this course, I have either used myself or have witnessed many of my clients making money implementing these ideas.

To give you the reassurance that my training is based on real-life experience, I have placed multiple thank you letters below from existing clients who have benefited from my marketing expertise.

Frequently Asked Questions

Is this course suitable for a brand-new salesperson?

Will this course help an established agent?

How long this of course take to complete?

What if I miss a lesson or helpdesk?

How long do you have to access this training?

How can I pay for my online course fee?

Enrol TODAY and save $100

 Yours today for JUST $297 $197!

For as little as $19.70 per week, for five weeks you will receive 30 minutes of training each Monday and 30 minutes of online-coaching each Friday.

Having doubts about investing $197?

Feedback from L J Hooker Principal who invested $3,500 for Ken's 1-day workshop

money back


30 day guarantee

100% Happiness Guarantee for 30-Days

Purchase With Confidence...It's Risk Free!

So you've gotten this far that means two things:

First, you know it is time to take your career to the next level.

And secondly, you're thinking about whether this course will work for you.

Well, let me put those worries to rest!  I have 100% confidence that you will love this program, but more importantly, I have 100% confidence in YOU...

And I'm going to bet on it.  If for whatever reason, within the first 30 days of going through this program, if you're not completely satisfied, simply reach out to my team and I'll refund every penny.  

So you have nothing to worry about, your investment today is risk-free, and you can begin to go through my system to start securing the listings you need to have a stellar career!

Please click here to read our full refund policy

What people are learning

Sam Young

Ray White Ellerslie, Auckland, NZ

I can't wait to use what I have been taught..."

“In my first 4 years, I have been instrumental in selling over $38 million worth of Real Estate transactions, so I was excited about this course as I wanted to take myself to the next level and I have not been disappointed over the past five weeks.


"All the material I have been learning from Ken has been extremely helpful. I would highly recommend this course to anyone.

"I can’t wait to use what Ken has taught me.”


Harcourts - Team Harcourts, Paraparaumu, NZ

“Ken has given me new strategies to get listings..."

“My first year in real estate has been good. I have got a number of sales under my belt and I was looking for an approach that would take me to the next level when my Branch Manager recommended Ken's course.

"The course has offered me many practical strategies I am implementing and I couldn't be happier. 

"Ken has a good understanding of what motivates vendors. He gives you the tools you need to connect with new prospects - sales letters, telephone scripts and dialogues.

"He then shows you how to make this material your own and how to use it on the telephone, in appraisal presentations or doorknocking. "Yes, it was a good decision to do the course. I am glad my Branch Manager booked me into Ken's course!"