The Secret to Winning Listings

It is a well-known fact that no matter what you sell, there are always negatives that make vendors hold back from signing with one sales agent over another.

Without the knowledge of why you have missed out on the sale, you will never know what to say to correct the situation and bring the vendor on board.

By the end of this course, you will have a good idea as to what these negatives are and how to tackle them.

Remember, people will always argue facts and figures, but you cannot argue with real-life experience. To give you the ammunition we need to convince a prospect, we will turn to your archive of successes and use these testimonials to back up each point you main in an Appraisal presentation.

Having gathered testimonials from former clients, I will show you how to turn this material to your advantage. Most salespeople do not realise the money they can make from a testimonial. I have received testimonials that have helped me make hundreds of thousands of dollars.

I treat each testimonial like a gold bar as they shine so brightly.

When used correctly, they have lit my way to sale after sale.

We live in a cynical society where vendors want more than a polished sales pitch.

They want proof that you can deliver, but most salespeople have no idea how to secure Testimonials that are convincing enough to give a vendor the confidence to sign.

In this section of the course, I am going to teach you a system I use that will gain you powerful testimonials that win business.

Having run a marketing company for over 20 years, I have a successful track record of writing sales and marketing materials that have generated millions of dollars in sales.

In this course, I will give you a simple step-by-step system for using my template letters that converts readers into buyers of your services!

If only I had had this material when I first started selling 30+ years ago - life would have been so much easier.

You need to think strategically about the overall look and feel of your presentation. When you are a part of a franchise group, it is a mistake to use copy-cutter presentation kits that were written by head office marketing people which are more generic by nature.

Gone are the days when you can rely on your franchise material to get you across the line. Selling is about personal relationships.

Your kit should focus on presenting local evidence as to why vendors have found value with your local team.

Vendors are no different from you. We all listen to that radio station - WIIFM “What’s In It For Me”. Even though the real estate industry has pushed the idea that your ‘brand’ is all-important, in reality, all of us only sign up with a supplier if we feel they can deliver the best result.

Knowing that you have sold a property in their neighbourhood for a good return, in a timely fashion, will impress a vendor more than the fact that your franchise has offices dotted across the countryside.

You must remember that a vendor wants to know more about how you have helped someone like them successfully sell a property for an excellent rate of return. This real-life evidence is far more powerful than a marketing kit which focuses on how wonderful your brand is.

You will learn how to write a profile piece that promotes why you should be the Sales agent of choice.

Facebook marketing is a small investment. Why then do most agents have no idea how to use social media marketing? 

For many real estate agents, Facebook marketing is all about creating a Facebook Business Page and posting property images, with the hope that some of those images will attract potential buyers. What a waste, when Facebook offers you the opportunity to create your lead generation system.

You can use postcodes to target people in particular neighborhoods; enter them directly in locations tab and a whole lot more.

We promise that you will walk away with a step-by-step blueprint that will enable you to implement what you have learned over this five-week course.

With these three elements in place, the day you complete the course, you will know what to do next. I have been successful in my business, thanks to the systems I have in place.

You too, can experience this success in your career!

The blueprint covers the following:

At the end of each week, you will join me in our unique online help-desk where you will have the opportunity to ask me for help and see how others are using the material.

In the first part of these sessions, I do a re-cap on what you learned the Monday before.

To finish each session, I open the floor to questions. Once the webinar has been completed, I will get back to you by email to personally answer your questions.