Stick Like Glue – How to Create an Everlasting Bond with Your Customers So They Spend More, Stay Longer, and Refer More!

Stick Like Glue – How to Create an Everlasting Bond with Your Customers So They Spend More, Stay Longer, and Refer More!
Genres: Business Growth, Sales
Publisher: Success Advantage Publishing
Publication Year: July 16, 2010
ISBN: 0578060094

Kens Review - For the past four years I have been an avid viewer of Jim Palmer's weekly online Internet TV program titled "Newsletterguru tv"and his weekly podcast "Sticklike Glue Radio". Having benefited from many hours of Jim's golden pearls of wisdom I had to add this book? Stick Like Glue - to my library when he first released it. Jim is one of those authors who has experienced both the ups and downs of life and business. A two-time survivor of cancer and an entrepreneur that has faced failure to only turn it around into multiple numbers of successful businesses, this is one author that you should be following. His weekly online TV program is a quirky mix of solid sound business advice added to the backdrop of seeing Jim in his surroundings. We all knew when Jim had achieved his lifelong dream of owning a motor cruiser because week after week he filmed the TV program from the boat. But that did not matter, as over the past four years we have watched his journey as he struggled with the challenges of business and through sheer determination? came out on top. If you would like to benefit from the pearls of wisdom in this particular book, take the opportunity of buying a copy right now. This is one book you'll find hard to put down!

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About the Book

Welcome to what I sincerely hope will be a book that will transform your business. You will not find a lot of classroom theory, business philosophy, or platitudes about what it takes to have happy customers and grow your business. Instead, you will find authentic stories, actual examples, and real-world truths from somebody who has worked the front lines in business for more than twenty-five years in retail, franchise management, association management, and for nearly ten years running my own businesses.

What I?m going to urge you to do in your business has produced dramatic results, not only for my own businesses, but also for my previous employers. As the title indicates, this book is about one thing?getting more customers, keeping them longer, selling them more of your products and services, and getting them to refer more new customers to you.

I guarantee that some of what I suggest will require a mindset shift, a small mindset shift for some, and a major overhaul for others! But I also know from nearly thirty years? experience that this stuff truly works. I?ve seen it work successfully many times, for myself and others.

Yes! Finally! An easy-to-read, easier-to-apply handbook on keeping your clients around for the long haul! Jim's done it! You can throw money at list-building, Web site traffic, lead generation, and mass-marketing all day long, but unless you can make that client relationship sticky, - you are burning money! The visual of retention as the plug in your leaky bucket is priceless and valid for any business model. --Carrie Wilkerson - The Barefoot Executive<br /><br />As the world of marketing and business continues to accelerate at a dizzying rate with more technology, more must-have gadgets, and more newfangled things you must be doing, Jim Palmer takes an appropriate pause and gives the reader a look at what truly helps build a sustainable business - strong customer retention strategies. Kudos to Jim for focusing on the importance of creating a strong marketing foundation by making your customers Stick Like Glue. --Mike Capuzzi - inventor of CopyDoodles®<br /><br />If you want to know how to get your new customers to keeping buying more and more often from you for years to come then you must get and read Jim Palmers book Stick Like Glue. Jim rightly points out how very important it is to your profits to create customers that are over-the-top happy with you! Way to go Jim! --Adam Urbanski - The Marketing MentorIf you want simple, low cost and highly effective strategies to get and KEEP customers, get this book. Jim walks his talk and he's the real deal when it comes to customer relationships and most importantly, growing the bottom line. Get this book now! --Stephanie Frank - Best Selling Author, The Accidental MillionaireJim Palmer has done it again! ANOTHER great book that's easy to read and better than that, Jim makes it easy for you to take action! If you're looking for a book that will help you grow your business, look no further and buy Stick Like Glue today! --Nick Nanton, The Celebrity Lawyer

About the Author

Jim Palmer is an entrepreneur, author, speaker, and coach to other entrepreneurs. Jim is the founder and president of Custom Newsletters, Inc. and is known internationally as The Newsletter Guru. For many entrepreneurs and business owners, he is the go-to resource for smart, effective strategies for maximizing customer relationships. His companies and solutions include No Hassle Newsletters, Newsletter Postcards, The Newsletter Guru s Concierge Print and Mail on Demand Service, The Newsletter Guru s Entrepreneurial Success Kit, and Super Affiliate Pages. Jim has been writing and designing newsletters for nearly thirty years for clients in just about every industry. Several years ago, one of his clients was so over-the-top happy with his newsletter and the results that he telephoned Jim and said, Jim, you are truly a newsletter guru! Jim took it as a great compliment and has been using it in his marketing ever since. Jim is a cancer survivor, has been married for thirty years, and has four grown children. He lives in Chester County, Pennsylvania with his wife, Stephanie, their cat, Linus, and their dog, Toby. Jim and Stephanie love to kayak, travel, and spend time with their family. For more resources and information on Jim, his blog, and his companies, visit
Look Inside
Disclosure of Material Connection: Some of the links in the page above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."