Tough Calls

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Genre: Sales
ASIN: 0814479251

Ken's Review - Have you ever lost a sale, simply because you did not know how to respond to one of the prospect's objections? Just when you think you're about to close the deal, something is said that throws the whole deal out the window. If this has ever happened to you, I know it has happened to me over the years, I suggest you rush out and buy a copy of Tough Calls by Josh Gordon. This is a really useful book any sales professional who encounters difficult customers needs to read! ...

About the Book

"Tough Calls" shows salespeople how to effectively work with problem clients. The book clearly identifies 20 difficult personalities and gives readers specific selling strategies for each, including how to understand what not to do when selling to each personality type; persuade the client to buy by following proven approaches; close the sale, no matter how difficult the client; and more.

Look Inside

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Stick Like Glue – How to Create an Everlasting Bond with Your Customers So They Spend More, Stay Longer, and Refer More!

Kens Review - For the past four years I have been an avid viewer of Jim Palmer's weekly online Internet TV program titled "Newsletterguru tv"and his weekly podcast "Sticklike Glue Radio". Having benefited from many hours of Jim's golden pearls of wisdom I had to add this book? Stick Like Glue - to my library when he first released it. Jim is one of those authors who has experienced both the ups and downs of life and business. A two-time survivor of cancer and an entrepreneur that has faced failure to only turn it around into multiple numbers of successful businesses, this is one author that you should be following. His weekly online TV program is a quirky mix of solid sound business advice added to the backdrop of seeing Jim in his surroundings. We all knew when Jim had achieved his lifelong dream of owning a motor cruiser because week after week he filmed the TV program from the boat. But that did not matter, as over the past four years we have watched his journey as he struggled with the challenges of business and through sheer determination? came out on top. If you would like to benefit from the pearls of wisdom in this particular book, take the opportunity of buying a copy right now. This is one book you'll find hard to put down!

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