Growth strategies your competitors are scared you’re going to use in the next 30 days

As we move into a post-COVID economy, your clients could be considering which supplier they'll let go of.

Clients you’ve worked hard with to build long-term relationships will be asking the question, “Can we get better value somewhere else?” 

You’re probably asking the same question, can your company get a better deal from another supplier?

How can this be a “great time” to grow sales?

A week ago, I signed a new client. At the beginning of 2020, he declined my offer. 

The last 12 months severely hurt his revenue, as he dealt with projects cancelled by the pandemic's impact. He needs to make up for lost sales. 

When I first contacted him 12 months ago he responded, “Ken, we don’t need to change. We have more work than we can cope with. Thanks anyway, but we don’t need your help when we have a backlog of work we are struggling to fulfil.”

How things have changed in 12 months, when I phoned him last week, instead of being dismissed, he immediately took my call.

He needed my help immediately! Through no fault of his own, the pandemic had forced the cancellation of many of his projects. What was looking like a boom period in 2020 finished up shaking the foundations of his business.

He now wants his team to be retrained. They need to know how to cut through and open doors to make up for the last year’s lost sales orders.

This is not the first Managing Director, who has responded this way. Many I am talking to are concerned about their sales pipeline for the next 12 months.

Many of them, like me, remember the pain they went through in the 80's recession and the GFC (Global Financial Crisis). Those lean years have taught them that every sale they make in the next 30 days makes a hell of a difference to long-term sustainability.

The comments my new client made to me are worth reviewing. They definitely describe the current feedback I am getting from business owners wanting to recover lost revenue.

Why does this Managing Director think I am qualified to teach his people how to grow sales?  

In the early 90s, as a 24-year-old, I tried to convince the Regional Managing Director at Conde Nast, an international publishing house, to provide me with 100% financial backing to establish my own magazine business. 

My business idea was to publish magazines, with print-runs of 700,000 copies, and insert them in major newspapers like The Sydney Morning Herald, The Age etc. I would then sell advertising into these magazines to cover our costs and provide us with a handsome profit.

All my new business partner had to do, was provide 100% of the money I needed to get the business started.

In exchange for their backing, I would run the business, manage all the sales, and ensure that our publications had the best editorial and design look possible. 

My initial presentation to the Regional Managing Director lasted two hours. He said he would get back to me on my business proposal.

As I was leaving, he commented, "You've given me quite a lot to think about."

Three weeks later, he invited back for a meeting.  He offered me a job as a National Sales Director but politely refused my business proposal.

I'll never forget his comments, "Ken, I have never met anybody like you! Even though your business proposal is sound, well thought out, still you have only been in sales for five years - you're only 24. There is no way I could convince my bosses in New York to back you.

"But I want you on my team. You have an understanding of sales and business that puts you far in front of anybody, even double your age. 

"My boss agrees with me! We would be crazy to let you go. When would you like to start?"

Thirty years later, I am glad I replied with a polite - "No, thank you".

Best decision I ever made!

Within 18 months, the Fairfax Group, owned by John Braemer Fairfax, the then owners of Rural Press, entered into a joint-venture partnership with me. 

They gave me the 100% financial backing I needed to go into business.

Plus, they provided me with a plush office at Martin Place, in the heart of Sydney's CBD, and access to a team of journalists and graphic designers. 

But more importantly, they gave me the start of a learning curve most salespeople never come close to experiencing. Something I know your team need to learn right now!

Over the past 30 years, I have done many deals. Grown several businesses and have documented every single technique that helped me to continue to to make sales consistently.

I am not some trainer who has learned their skills from textbooks others have written.

What I will show you has taken me 262,800 hours (10,950 working days or 30 years) of sitting through copious meetings, sleepless nights and awe-inspiring sales results to achieve what now know is the "best way to sell!"

You don't learn what I plan to show you unless the trainer has walked the talk.

As I have trained many hundreds of sales and marketing people, I know what works. I have taken my sales and marketing approach and have helped countless people grow their businesses (please read the testimonials below). 

If you give me 8 hours at my one day workshop, I will show you step-by-step how to develop a sales and marketing program that will work in front of a boardroom of execs but is just as powerful when presented to a small business owner.

At the end of the workshop, I will walk through how I generated 120 appointments from cold calling in three weeks. 

How over the next 4 weeks, from those appointments, I generated $220,000 in sales.

To quantify the result, I sold a $10,000 package to each of the 22 firms from those 120 appointments. 

They each signed my agreement in the first meeting. No followup emails or second or thirds. Each of those deals was done the day I first met my new clients.

To achieve these sales, I did not use Networking, Advertising, LinkedIn posts or Youtube videos. 

I secured each $10,000 sale through effective prospecting, cold calling and creating a presentation that had each new client sign up in the first meeting. One of the many techniques you are going to learn how to do in my 8-hour workshop!

one-day intensive training + Bonus Four weekly coaching sessions

Ken Robinson will show your team how to improve their sales message so that it motivates senior executives all the way up to the boardroom, to sign with your firm. This sales training applies just as much for a small business, as it does for a highly charged team of corporate sales executives.

You now have a limited opportunity to join a small group of professionals who realise their approach to sales needs to improve not because they are failing, but because they want to be the best. You now have the chance to adopt this approach with your selling system. 

Don't waste another moment. This workshop is hands-on and due to the indepth training Ken provides, it is limited to a small number of participants. Book Today - BEFORE YOU MISS OUT!

To find out more about this course click the following links:

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Ken first started B2B training 10 years ago...

Nearly every person who has written a testimonial on this webpage heard about this workshop because they expereienced Ken's selling approach. They know his cold calling approach works, because he cold called them and sold them on attending his workshop