My Recommended Books
Platform – Getting Noticed In A Noisy World
Ken's Review - Have you considered selling online? Not sure where to start?
I completely understand your frustration, that is why you need to read Michael Hyatt's incredibly informative book Platform Getting Noticed In A Noisy World.
Not only have I read what Michael shares in this book, but I can report back to you from the first-hand experience that if you follow his methods you will very quickly begin to enjoy the fruits of selling online.
For those starting out in online marketing, this is a must-read!
How I changed the way I sell ...
Up until recently, the majority of my sales for my three businesses came from old fashioned cold calling.
Then late last year, a prospect I was trying to do business with said to me, "there is no doubt about it, you are a great old-fashioned salesman. But with the success that you provide your clients, have you ever thought of selling your services online?"
He went on to share with me about another supplier, as he said - offering an inferior service to what I did and told me that this company was very much into online marketing and that he felt with my solid track record of success over many years I too would benefit from online marketing.
Great advice, but with so many online Internet marketers promoting that they can help you make trillions of dollars in sales, who do you trust?
Wanting to sell my services online, as well as maintaining my normal sales regime while my online sales grow, I have been following an extremely successful online marketer called Michael Hyatt.
Michael has published a simple straightforward guide to establishing your own online platform.
His book titled "Platform get noticed in a noisy world", has become my guide to establishing my own online platform - kenrobinson.com
Is his advice, worth the price of the book?
In the short time, I have been selling online, following several pieces of advice he gave regarding having my own platform and using social media platforms like LinkedIn, I'm glad to say that I've made a considerable number of sales.
Michael Hyatt has had such a positive impact on my business, that I have joined his Platform University.
If you are thinking of selling your services or products online, this would be one of the first books I would spend many hours readingMore info →
How I Raise Myself from Failure to Success Through Selling
Ken's Review - For the past 30+ years, this classic book written by Frank Bettger never leaves my side. When you have had a tough selling day and you're feeling like quitting sales, do yourself a favour and sit down over a cup a coffee while reading this book and in no time at all you will be ready to make that next sales call. This is one book no sales person should be without ...More info →
Ken's Review - Have you ever lost a sale, simply because you did not know how to respond to one of the prospect's objections? Just when you think you're about to close the deal, something is said that throws the whole deal out the window. If this has ever happened to you, I know it has happened to me over the years, I suggest you rush out and buy a copy of Tough Calls by Josh Gordon. This is a really useful book any sales professional who encounters difficult customers needs to read! ...More info →
Make the Sale Happen Before Lunch – by Stephan Schiffman
Ken's Review - A great read when you are in the need a bit of a pick me up. Covers all the key aspects of improving your sales career.
Sales are the lifeblood of any company. Sales are closely tied to financial statements. Sales success usually means financial success.
As the title suggests, Schiffman has what he calls 50 rules. I agree with almost all of them but some of them I feel more passionate about.
Rule number 35 is spent at least 75% of your time gathering information. One of the things I've learned in both sales and negotiation is that the person with the information has the advantage. The Internet makes information gathering extremely easy. There's no reason not to lose on this one.
Rule number 24 is to make calls for an hour a day. One thing I have often seen in developing company says they simply don't spend enough time making sales calls. Without spending the time clearly the sales will never happen. And although he suggests making calls for an hour a day, I think double or triple or quadruple makes more sense.
I was interested to see rule 30 was to live off-peak this is one of the rules I use all the time. Like some of his other rules, sales are tied to good time management.
One thing I like about the book is that each one of the 50 rules basically stands on their own. This means the book can be read gradually over a long period of time and the benefits will still be derived. The book is concise and easy to read and I would recommend to anybody who wants to increase their sales.More info →
Stick Like Glue – How to Create an Everlasting Bond with Your Customers So They Spend More, Stay Longer, and Refer More!
Kens Review - For the past four years I have been an avid viewer of Jim Palmer's weekly online Internet TV program titled "Newsletterguru tv"and his weekly podcast "Sticklike Glue Radio". Having benefited from many hours of Jim's golden pearls of wisdom I had to add this book? Stick Like Glue - to my library when he first released it. Jim is one of those authors who has experienced both the ups and downs of life and business. A two-time survivor of cancer and an entrepreneur that has faced failure to only turn it around into multiple numbers of successful businesses, this is one author that you should be following. His weekly online TV program is a quirky mix of solid sound business advice added to the backdrop of seeing Jim in his surroundings. We all knew when Jim had achieved his lifelong dream of owning a motor cruiser because week after week he filmed the TV program from the boat. But that did not matter, as over the past four years we have watched his journey as he struggled with the challenges of business and through sheer determination? came out on top. If you would like to benefit from the pearls of wisdom in this particular book, take the opportunity of buying a copy right now. This is one book you'll find hard to put down!More info →